The videos would come from news organizations such as The New York Times, as well as from celebrities and Facebook users.
Interpreted by some as an effort to challenge Snapchat, the app popular with teenagers in which content quickly vanishes, Live reflects the trend toward video’s becoming the dominant consumer and commercial activity on the Web.
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In this case, news organizations including the Times, Buzz Feed, , and Al Jazeera began streaming live videos, which were funded in part by million in payments from Facebook itself.
These subsidies were thought necessary because live video carries no advertising, and thus produces no revenue for Facebook or its partners.
Following the announcement, one executive at the company predicted that in five years the Facebook News Feed wouldn’t include any written articles at all, because video “helps us to digest more of the information” and is “the best way to tell stories.”Facebook’s News Feed is the largest source of traffic for news and media sites, representing 43 percent of their referrals, according to the web analytics firm
So when Facebook indicates that it favors a new form of content, publishers start making a lot of it.