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    This goes for both affiliate programs and affiliate tools designed to help you run your campaigns.Every beginner is welcome to the Affiliate Marketing 101 section of our Lessons.Consumers' overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. household participates in 21.9 loyalty programs, but less than half, or only 9.5 of those memberships, are active, COLLOQUY reported.While total loyalty program subscriptions peaked at 2.65 billion in 2012, the overall percentage of active memberships slipped from 46% in 2010 to 44% in 2012, according to COLLOQUY research. In the past, points programs, discounts, punch cards and rewards played starring roles in loyalty initiatives.

    that calls for Vice to produce multiple original series exclusively for the platform.

    The study verified that a gold, silver and bronze tiering system — which many retailers implement into their loyalty programs — creates more confusion for customers instead of improving their experiences.

    Consumers' desire for seamless, compelling and personalized brand experiences is driving the next generation of customer loyalty.

    Like potential suitors on Tinder, "in this world, retailers really are a click away from a competitor," said Mc Caig, who was formerly the director of marketing for Google UK.

    Customers' attention spans are diminishing, and if retailers don't hook them right away, they will lose them, he says — possibly forever.

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